purple tuesday,What’s it all about?

What’s it all about?

Nearly one in every five people in the UK has a disability or impairment, and over half of households have a connection to someone with a disability. Their collective spending power – the Purple Pound – is worth £249 billion to the UK economy.

However, this potential is not being fully realised. There are still real (and perceived) barriers that make it harder for disabled people to find work, spend money online and in store, and enjoy a drink or meal out.

The aim of Purple Tuesday is to make customer-facing businesses more aware of these opportunities and challenges and inspire them to make changes to improve the disabled customer experience over the long term.

Who can get involved?

Any business or organisation that interacts with disabled customers – either at a physical location or online – the more the merrier!

To discuss your involvement in Purple Tuesday, please use the contact form above or email info@purpletuesday.org.uk.

Purple Tuesday is delighted to release a short video which has been produced for staff in organisations which have signed up and made a commitment to improve the shopping experience for their disabled customers. The video is a call to action and sets out five practical tips for improving customer service.

A subtitled version of the video can be viewed here: https://youtu.be/iezc9u4F63E

Don’t forget the Purple Tuesday Twitter handle@purpletuesdayuk and #purpletuesday.

https://youtu.be/BBicE_RoNSo

Still have questions?

Tweet @PurpleTuesdayUK or

Email info@purpletuesday.org.ukfor answers